There is a lot we still don’t know about our current situation, but as we move forward towards normalcy, there are a few strategies that we believe will be effective. One, is being empathetic about the anxiety that everyone is feeling and acknowledging that it’s real. Two, is doing real-time, ongoing research to understand how consumers are handling the crisis and what motivates them or causes them concern. Three, is maintaining an open dialogue with your customers, so that they feel like you understand their wants, needs and fears. And four, that brands build trust by establishing emotional connections through empathetic storytelling.