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Cavalier King Charles Puppy lying in front of an empty metallic dog bowl, 2 months old, isolated on white

connect@

A shared campaign that needed to create a singular sense of place

client

Bayer Properties

location

National

project

Rebranding

Category

Retail

Established in 1983, Bayer Properties develops and manages lifestyle centers in sixteen markets across the country. Known for their attention to detail, creatively curated store mix, and lush landscaping, Bayer Properties are the jewels of their communities. They’re also very pet friendly.

dog with red ball in mouth
Dog Friendly Spaces

Bayer approached Panzano+Partners to develop a new branding campaign that could be shared across the portfolio. Because each property is a unique blend of merchandising mix, architecture and environmental elements, the challenge was to create a campaign that could used for everyone and yet still provided that individual sense of place.

restoration hardware exterior store front
The Summit Birmingham
lululemon exterior storefront
The Summit Birmingham
Woman with dog sitting on bench
Fido Fest at The Summit Birmingham
Reno landscape
Common Areas
Bendy's food truck
Food Trucks

So much of the experience of shopping in an outdoor lifestyle center is sensory.

We wanted a campaign that could speak to the sensory nature of shopping in reality as opposed to the experinece of shopping in a virtual world. We played off of tropes from the online world, to emphasize how truly unique and satisfying it is when you get out of your house and take a trip to a Bayer property.

real People

We hired models that looked more like real people and reflected all ages.

social

Everything about the campaign was designed to be inviting and inclusive.

Clever Copy

We had fun with the copy in an effort to be both comforting as well as entertaining.

The Summit Holiday magazine ad
Two-Page Spread Magazine Print Ad
Bayer Magazine ad
Single Page Magazine Print Ad

brands that matter.